Harness your creative and analytical skills to command your audience’s attention. The Marketing major gives students a strong theoretical background and emphasizes career-relevant skills. You’ll learn how to conduct marketing research and create high-impact digital content. You’ll graduate fully equipped to build a career in advertising, public relations, or marketing and communications.
Why Study Marketing at MMC?
At MMC, your learning begins in the classroom and extends to every corner of NYC. You’ll have the chance to meet successful alumni and complete meaningful internships with companies such as Vanity Fair, the Rachael Ray Show, and Columbia Records –all while building a strong foundation in business management. MMC’s unique curriculum introduces you to the basics of marketing, then gives you hands-on experience with advanced topics such as digital marketing. You’ll gain practical experience crafting marketing emails, bidding on search engine keywords, and optimizing landing pages. In our marketing research class, you’ll spend a semester developing and testing a research idea. Every stage of the project, from identifying a research question to analyzing the results, will prepare you for a successful career in marketing.
What You Will Learn
The role of marketing, and its ability to drive revenues and profits
How to break potential customers into groups and effectively market to specific segments
The increasingly important role of digital marketing, and the skills that will enable you to communicate with consumers online
How to conduct marketing research, and know when it should–and shouldn’t–be used
An understanding of the psychological processes that drive consumers’ behavior and decision-making
In addition to a strong business management core that teaches you foundational principles and skills, you will take the following required courses for the major:
Learn from go-getters and creative thinkers while gaining real-life experience. Business majors have interned at companies including Victoria Beckham, New York Life, Jack Daniels, Harper’s Bazaar, Sony Music Entertainment, IBM, New York Magazine, Elizabeth and James, Christie’s, and Ericsson.
Connect with alumni for guidance, advice, and mentorship. Meet MMC grads who have made a name for themselves in the world of start-ups, finance, marketing, media, fashion, and more.
There’s no better city to be in for business majors. The people I was able to surround myself with, the internships I was able to attain, and the accessibility were all invaluable. MMC takes ‘NYC as your campus’ seriously, and I always felt supported in learning outside of the 71st street campus.
My semester abroad at Seoul, South Korea is one of the most exciting, treasured experiences of my life. I had the opportunity to visit ancient Korean temples, explore a nearly deserted island, learn a new language, and gain a broader understanding of the world and the diverse people living in it.
In my senior year, I gained experience as a Buying Intern for a company called Steven Alan. I interned in the Women’s Wear division, where I created and revised purchase orders for 24 locations nationwide. I have long wanted to pursue a career in fashion buying, and so this was the perfect opportunity for me!
I truly appreciate Marymount Manhattan College for its knowledgeable professors and variety of programs that have helped me further my goals in business and in acting.
Our Marketing major gives you foundational knowledge and applied skills to succeed in today’s fast-paced business world. With sharp analytical skills and a creative edge, you’ll be well-equipped to excel in a variety of jobs:
job titles
Global Marketing Director
Brand Director
Project Manager
Associate Merchandiser
Marketing Manager
Head of Marketing
Talent Acquisition Specialist
employers
NBC Universal Media
HSBC Commercial Banking
AMC Networks
IBM
BizBash Media, Inc.
Decoded Advertising
The Economist
ViacomCBS
Symphony.com
Venture Out
As a student, you’ll have the opportunity to participate in long-term study abroad programs or in faculty-led travel courses that complement your interests, expand your understanding of other cultures, and open your eyes to your possibilities.
