- <div class="hero" style="background-image: url(/live/image/gid/125/width/1900/height/480/crop/1/25553_Business.rev.1617895909.jpg)"><div class="hero__container hero__container--flex"><h1 class="hero__title">Advertising and Promotion Concentration</h1></div></div>
Why Study Advertising and Promotion?
You see ads everywhere: on your way to school, at the store, in magazines, on your device. Advertising is a big industry, and you want to be part of it. You want to understand what attracts people to certain brands. You want to know why consumers buy particular products. You want to gain the skills that will allow you to work in the ever-evolving world of marketing and advertising. With MMC’s Advertising and Promotion curriculum, you’ll build a strong foundation in business and make your own brand shine.
Why Study Advertising and Promotion at MMC?
Madison Avenue. Times Square. The history of advertising is right here in NYC. And you’ll be studying the future of the industry at MMC, amid all the world’s leading advertising agencies and marketing firms. Acquire the practical skills and specialized knowledge that will get you in the door. Certifications for Google AdWords and Hubspot Inbound Marketing? You’ll get them. Alumni who are major players in the industry? You’ll meet them. Internships with world-class companies and prominent media outlets? You’ll pursue them. When you graduate, you’ll be equipped to promote the best brand—you—for a career in such industries as advertising, public relations, and digital marketing.
What You Will Learn
- You’ll learn foundational principles and professional skills across business disciplines in courses including: Marketing. Organizational Behavior, Strategic Management, Accounting, and Information Technology.
- You’ll explore the intersection of business and communication in the following courses: Advertising, Digital Marketing, Public Relations, Advertising and Society, Business and the Visual Arts, and International Marketing.
- You’ll graduate with: critical thinking skills, problem-solving creativity, cultural awareness, and the ability to communicate and think across disciplinary boundaries.
I have been given a lot more responsibilities. For example, I had to go to a concert production company warehouse and safely transport a keyboard to a radio studio for one of our artist’s sessions. I was also given confidential music to listen to and transcribe the lyrics.Natalie Sorkin ’20
Class of 2020, B.A. in Business with a concentration in Advertising and Promotion
Careers and Outcomes
Our Business major program gives you real-world experience in the industries that power NYC—arts, media, nonprofits, fashion, finance, and more. So you’ll be ready to hit the ground running after you graduate. Below are just a few of the roles and places alumni of this program have landed.
Bring It to the Runway
The business department and the Fashion Marketing Student Association host an annual fashion show. A recent show was produced alongside the Asian Students Association and it celebrated and honored the wide range of cultures in our campus community.